Wife, Mom, Event Planner, and "Model Mommie” Dinai Yelverton, sits down with Greg McKeown and Steve Harvey!
Greg McKeown, author of "Essentialism - The Disciplined Pursuit of Less" sits down with mom and entrepreneur, Dinai, to help her better balance life. From family and client obligations, Dinai has no time left for self. Greg's book helps Dinai to focus on the essential so she can be her best self for her self, her family, and her clients.
"The difference between successful people and very successful people is that very successful people say no to almost everything"- Warren Buffet
Dinai Yelverton- Holds an MBA with a concentration in Accounting from Hampton University and a Sports Marketing Certificate from Northwestern University. From former financial auditor to event planning extraordinaire, she brings years of experience producing events and campaigns for clients in various industries and sectors to her experiential event marketing agency, The uDe Agency. Dinai currently serves as President of WISE Chicago (Women in Sports and Events), the leading voice and resource for women in the business of sports. She was has been recognized and honored as American Express’ 100 Founders of Change for her work in the community; she is a 2021 Chicago Urban League Impact Fellow, and a 2022 Goldman Sachs’ Black Owned Business cohort graduate.
Dinai is also a proud member of Delta Sigma Theta Sorority, Inc. She resides in Chicago with her husband and two young children.
Her journey to entrepreneurship was not a traditional one, however. Upon receiving her MBA from Hampton University, Dinai began her career at KPMG, a global accounting firm in the fall of 2011 as an audit associate in Chicago. After the birth of her daughter, Dinai took a few months off to be home with her newborn. In February of 2013, Dinai joined AAR CORP., an aviation support company, as an internal auditor. After a year and a half in this capacity, she transitioned into a role within a developing Communication & Marketing department where she managed digital internal and external communications across the entire company, which included conceptualizing, developing, and executing a brand new social media plan. She also assisted in creating digital marketing material for events such as trade shows and college recruitment activities. While at AAR she worked closely with the U.S. Department of Commerce to plan and execute private luncheons for C-suite executives, created an annual office-wide series of events for breast cancer awareness, and re-developed and managed a 5-week long mentor ship program with local charter school high school students. Dinai was instrumental in developing the company’s first Employee Resource Group for women, X-Network. In 2016, Dinai left corporate to start her own event management company. As of 2023 Dinai and The uDe Agency has produced experiences and supported top brands and organizations such as the NBA, Discover, Athletes in Action, and the Chicago Fire FC.